Casefilm
What started with a brief for a simple 5% sales promotion for the biggest German consumer electronics retailer became one of the biggest
sport events in the country. 10 rabbits competed in a spectacular two minute race show. Prime time live on the 9 biggest private TV stations
in Germany, on the YouTube front page and on our website. The winner of the race determined which MediaMarkt customer won 50% of his purchase back. Tons of additional content fueled a branded content campaign through various media and led to tremendous user interaction
sport events in the country. 10 rabbits competed in a spectacular two minute race show. Prime time live on the 9 biggest private TV stations
in Germany, on the YouTube front page and on our website. The winner of the race determined which MediaMarkt customer won 50% of his purchase back. Tons of additional content fueled a branded content campaign through various media and led to tremendous user interaction
and amazing results. That's what we call a Happy Easter!
The first race
Best of
Website
Print
Content
Credits:
Advertising Agency: Ogilvy Frankfurt, Germany CCO: Dr. Stephan Vogel ECD: Felix Fenz CD: Nico Ammann, Sascha Dudic Art Directors: Constantin Camesasca, Tobias Ostry, Joschka Wolf, Hendrik Frey, Markus Günther, Christopher Bueers Copywriters: Felix Fenz, Sascha Dudic, Bent Kroggel, Christian Urbanski, Thorsten Büsser, Tobias Röben, Katharina Haller Account Management: Yves Rosengart, David Wilfert, David Henkel, Marc Czymai Agency Producer: Oliver Kraege Art Buying: Caroline Walczok Technical Director: Jens Steffen Application Engineer: Ralf Zimmermann, Robert Georgi Photography: Ralph Hargarten Film Production: Endemol Beyond Gmbh Film Producer: Sascha Rustmeier, Chris Müller Directors: Mark Achterberg, Andrea Achterberg Editors: Baris Zencirli, Gunnar Ohlenschläger, Mathias Köhler Animation: Leo Dakik Visual Effects: Sebastian Berresheim , Sebastian Schäfer, Thomas Flechel , Peter Janoschka, Sascha Amic, Iris Tessun, Linda Karakas, Jörg Dittmar Music Production: TRO GmbH Avid: Cine Plus Production Service GmbH
Post Production: MMC Studios Köln GmbH, MS&P GmbH, Pop Berlin