Tv-Spots.
This campaign is all about what people are willing to do to get something they really want. The TV spots tell the stories of regular people tricking their loved ones in a nasty way to get the electronic gadget they crave. The print ads are designed like regular news paper content and feature the same stories. And on social media, we asked people to do propose crazy things they are willing to do in order to get an electronics voucher valued at 5000€.
Print.
The print ads were designed like regular content.
Social Media.
Outdoor.
Credits:
Advertising Agency: Ogilvy Frankfurt. Creative Director: CCO: Dr. Stephan Vogel, ECD: Felix Fenz CD: Nico Ammann, Sascha Dudic, Bent Kroggel Art Director: Hendrik Frey, Tobias Ostry, Constantin Camesasca, Philipp Unterreiner, Christopher Büers Copywriters: Bent Kroggel, Sascha Dudic, Tobias Röben, Thorsten Büsser. FFF Producer: Oliver Kräge Account Manager: Yves Rosengart Account Executive: David Wilfert
Production Company: Tempomedia Filmproduktion GmbH Director: Alex Feil Music: SUPREME MUSIC GmbH
Production Company: Tempomedia Filmproduktion GmbH Director: Alex Feil Music: SUPREME MUSIC GmbH